The India Story brings together a blend of the country’s leading designers, brands, producers, master craftsmen, artists, performers, and leading culinary brands under one roof in the cultural and intellectual hub of India — Kolkata
2015 – now
Watch leading artists & designers of the country talk about The India Story!
Madhu Neotia, founder of The India Story receiving the New Indian Express’ Devi Award from Smt. Smriti Zubin Irani for her cultural entrepreneurship.
The India Story:
Over the years
The previous editions have helped establish TIS as a noteworthy brand with an event which is anticipated by many. Not only have we successfully promoted Indian design but also have come a long way in demystifying Kolkata’s reputation as a city where such expositions don’t work.
2015 — Our maiden year
We launched in 2015, with our home at Swabhumi. Before our grand inaugural show The India Story was officially launched in September 2015 via the unveiling of our logo at an exclusive preview at Basu-Bati, a heritage mansion in the heart of Kolkata.
2016 — Revive. Reinvent. Relove.
Approximately 50,000 people visited us over the course of 3 days. The preview was open to the press and an invite list of 1000 people.
2017 — Discover the Undiscovered
During the last edition, nearly 70,000 people visited the main event, including the design exposition and the parallel musical festival, and we were covered by a host of national and international newspapers and journals.
2018 — Above & Beyond
Above & Beyond conveys a sense of transcendentalism which permeates the perception of space, design and conceptualization of the 2018 edition of The India Story.
2019 — Conjunction
To explore the past and imagine the possibilities of the future intuitively — old traditions and new reinterpretations of ideas, spaces and objects across the years. Conjunction as a theme is relevant as the spheres of art and design overlap often in the modern creative space. Imagine the space between two phases, a conjunction if you must, which links generations, cultures and influences and acts as a catalyst to bring these groups closer.
2021 — Connects
Over the course of the pandemic, we reflected on connections - with our roots, our culture, each other, our connections with music, food and ourselves. As we got out to face the "new normal", we wondered how we can 'connect' with these changes and embrace them. With a new world to face, laced with more challenges than we had known, art held us together.
TIS Connects emerged as a way to highlight the key relationships between us and the world in the form of art, music, food, fashion, lifestyle and so much more, connecting people with art again.
Highlights of past years
The India Story launches in 2015 at Basu Bati – a timeless legacy of Bengali heritage.
The India Story Design Awards — An award for recognition of excellence and innovation in the field of design. The India Story Design Awards honors the heart of India’s design culture.