Our Story
The India Story was launched in 2015 as a creative arts and design exposition. The last five years have been immensely successful with an amalgam of design minds from across the country, supported by an extensive media coverage and a wide audience.
The India Story has evolved as an intrinsically space — driven project from the time of its inception. It has been nurtured to growth alongside the venue, Swabhumi. The organic nature of this space has enabled TIS to emerge into a platform that has encouraged distinct verticals like arts, fashion, lifestyle, music, performances, and food to flourish spatially.
Every year, The India Story rekindles the quest to redefine frontiers of vision, to present elements of design and creativity that seek to celebrate the finest design minds from the country. Staying in tune with our belief & philosophy of encouraging everything Made in India!
TIS in a nutshell
The India Story brings together a blend of the country’s leading designers, brands, producers, master craftsmen, artists, performers, and leading culinary brands under one roof in the cultural and intellectual hub of India — Kolkata
The Initiator Speaks
Madhu Neotia, Founder of The India Story talks to New Indian Express on spotlighting the artistry of Eastern India.
Neotia Arts Trust
Neotia Arts Trust was founded by The Neotia Arts Trust Group in March 2016 with the aim to generate a space for Indian design aesthetics.
The inspired heritage in the refurbished architecture at Swabhumi galvanizes the theme for every edition of The India Story. The primary goal of the Trust is to bring art out of the obfuscated elite parlors of the connoisseurs and make it accessible to the laymen. The idea is not simply to democratize art, but to fuel and nurture an aesthetic consciousness. The Trust also wishes to establish Kolkata as a host for world-class design forums, displays, and events.
The Neotia Arts Trust aims to reach a broad spectrum of people in India and outside, through an array of exhibits, educational initiatives, workshops, concerts, The India Story, et cetera to foster new talent and to contextualize the Indian art scene.
Venue
Swabhumi is The India Story’s central location for all the days of the festival which houses a broad range of activities including the fashion shows, talks, installations, art shows and exhibits. The festival is open December 20th–22nd, 2019.
The India Story, right from its inception has been hosted at Swabhumi. It has evolved alongside the venue as a space-driven project. The refurbishment of Swabhumi over the years has in influenced the imagination of the design and conception of the event. In fact, the fourth edition of The India Story in 2018 celebrated the newly constructed space at Swabhumi through its theme, ‘Above & Beyond’, which urged design minds to push the frontiers of their imagination to create newer visions.
